Eleven Ways to End the Undifferentiated Airline Brand
How did Greyhound get to be more interesting a brand than Delta? Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about the same price. But with the new designs...
View ArticleCompanies: Create Your Own Saturday Night Live
Saturday Night Live and British Airways’ new LCY-JFK flight one are two different business ideas illustrating an important idea, namely adaptive reuse.Traditionally, adaptive reuse is applied to...
View ArticleSully’s Vintage Airline Commercials
A friend sent us this link of vintage airline commercials that was posted to the Facebook fan page of USAirways pilot Sully Sullenberger. We thought they were a great big fun time waster. North Central...
View ArticleSee the TWA L-1011 in Kansas City
KANSAS CITY - Our reader Joe Vaughan gives us an update on the Airline History Museum in Kansas City. He tells us that a group of retired TWA employees and airline history enthusiasts have developed a...
View ArticlePorter’s Pillbox Hats and Peplum
TORONTO – There’s a niche airline that gives free drinks, flies planes with propellers and only goes on a few select routes. Best yet, it puts its flight attendants in pillbox hats. It’s Porter...
View ArticleMany Issues Surround Proposed Delta Worldport Demolition
NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over...
View ArticleSculptor Milton Hebald and the Pan Am Zodiac at JFK
NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has already been removed. The Zodiac Screen...
View ArticleGoodbye Continental Airlines. But Why?
There appears to be no logic to what happens to brands when airlines merge. In the airline world, if the company is bigger, it keeps its name, and the smaller company name disappears. There can be a...
View ArticlePan Am Comes Back – As a TV Show
Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years ago after two successive efforts to revive...
View ArticleOff-Course Airliner Reminds That Piedmont Airlines Lives On
WASHINGTON, D.C. – The news that a civilian airliner was a bit off course and went into restricted airspace around Washington, D.C. made a bit of a surprise for many folks in the South. The reason?...
View ArticleAmerican Eagle Might Have Flown as TWA
DALLAS – American Airlines is spinning off its American Eagle subsidiary. Last year, American tried to sell their commuter carrier, but has not been able to do it. The Financial Times reports that AA...
View ArticleBritish Airways Explores Its Brand Heritage
A recent campaign by British Airways points up exactly what United, Delta and American are missing in their approach to airline branding. Namely, a sense of history and drama. BA’s Brand Engagement...
View ArticleBraniff Fans Attempt to Save Love Field Terminal
DALLAS – There are few airlines with more pluck and fashion than the late Braniff. Braniff was a Texas-sized operation, with a very important sense of itself and a verve and passion that matched the...
View ArticleOnline National Airlines History With Vintage Documentary
National Airlines was one of the best-run airlines in the nation, and when it merged into Pan Am in 1980, one of the great airline brands disappeared. If we are making comparisons, it was the Apple...
View ArticleDelta Has Plenty of Time, Reason and Ideas to Save the WorldPort
JAMAICA, QUEENS, N.Y. – The historic Pan American WorldPort is not down yet, and the group fighting to save the iconic structure from Delta’s destruction has upped the ante in its come-from-behind...
View ArticleLockheed Martin and the Last StarLifter, The Hanoi Taxi
As the U.S. retires the last C-141 StarLifter, Lockheed-Martin issued a press release, the sure sign of a company that values its history, as it is currently making the C-130J modernizing the C-5...
View ArticlePerils of Facebook Campaigns: British Airways Ditch-the-Kids
LONDON – I hate to pick on British Airways, even for small things. There are few brands dearer to me. But when you have great affection for a classic brand, when they get annoying, you need to call...
View ArticleEerily Prescient United Ad from 1989 That Gives Recovery Route Map
There is not a lot more that can be said about the dismal failure of United Airlines that has not been said, except that it proves the necessity of empowering your staff to serve customers, and not...
View ArticleEastern Airlines Flies Again
NEW YORK – The Eastern Airlines brand is taking another trip. Eastern was once once of the best-known carriers in the U.S., filing for bankruptcy in 1991. Later, the name was acquired and revived, only...
View ArticleSouthwest Celebrates 50 Years with 50 Stars, 13 Stripes
DALLAS – Southwest Airlines has painted a Boeing 737-800 with 50 stars and 13 stripes, in celebration of the airline’s 50th anniversary. “The word ‘freedom’ has significant meaning to the People and...
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